Bad Bunny will bring his Latin trap and reggaeton swagger to the NFL’s biggest stage next year as the star of the 2026 Apple Music Super Bowl halftime show in Northern California. He celebrated the milestone, saying “this is for my people, my culture, and our history.”
The NFL, Apple Music and Roc Nation announced Sunday that Bad Bunny will lead the halftime festivities from Levi’s Stadium on Feb. 8 in Santa Clara, home of the San Francisco 49ers.
The Puerto Rican superstar’s selection comes amid another career-defining run: He’s fresh off a historic Puerto Rico residency this month that drew more than half a million fans and is leading all nominees at the Latin Grammys in November. He has become one of the world’s most streamed artists with albums such as “Un Verano Sin Ti,” an all-Spanish-language LP.
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“What I’m feeling goes beyond myself,” Bad Bunny said in a statement. “It’s for those who came before me and ran countless yards so I could come in and score a touchdown… this is for my people, my culture, and our history. Ve y dile a tu abuela, que seremos el HALFTIME SHOW DEL SUPER BOWL.”
In a short video posted by the NFL on Sunday, the 31-year-old artist is sporting a pava, a Puerto Rican straw hat, which is a nod to Puerto Rican mid-century farmers. It shows Bad Bunny sitting on a goalpost to the tune of “Debi Tirar Más Fotos.” The song speaks to the reality that Puerto Ricans must leave the homeland if they are to thrive. It is a song that immigrants of all origins have embraced as an anthem.
The Super Bowl halftime show announcement comes on the heel of the superstar’s final residency show at San Juan’s El Choli. It was livestreamed on Prime Video and Twitch, breaking viewership records for a single-artist performance, according to Amazon Music.
Bad Bunny’s historic shows have vitalized Puerto Rico’s economy, while celebrating the island’s pride, culture, and resilience on the anniversary of Hurricane Maria.
Roc Nation founder Jay-Z said in a statement that what Bad Bunny has “done and continues to do for Puerto Rico is truly inspiring. We are honored to have him on the world’s biggest stage.”
The 31-year-old artist born Benito Antonio Martínez Ocasio has won three Grammys and 12 Latin Grammys. He has become a global ambassador for Latin music, starred in films such as “Bullet Train,” “Caught Stealing” and “Happy Gilmore 2,” and collaborated with top fashion houses. He’ll enter the Latin Grammys as the leading nominee with 12, dethroning producer and songwriter Édgar Barrera.
Roc Nation and Emmy-winning producer Jesse Collins will serve as co-executive producers of the halftime show. Hamish Hamilton will serve as director.
Last year, Kendrick Lamar shined with guest SZA in New Orleans, setting the record for the most-watched Super Bowl halftime show with 133.5 million viewers. His performance surpassed the audience for Michael Jackson’s 1993 show.
Kiki Intarasuwan and
Lilia Luciano
contributed to this report.
