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Decathlon aims to raise local sourcing to 90% by 2030, focusing on footwear, fitness gear, and sportswear, up from the current 70% for its 132 stores across India
Decathlon aims to integrate production and retail in over 90 cities by 2030. (News18 Hindi/File)
Decathlon, a global sports retailer, has marked its 25th anniversary of production in India with a significant decision to bolster local manufacturing. In a statement, the company expressed its commitment to increasing the focus on Indian manufacturing, currently supplying 8 percent of Decathlon’s global products.
Under the ‘Make in India’ policy, Decathlon aims to raise its local sourcing in India to $3 billion by 2030, creating over 300,000 direct and indirect jobs in its production system.
3 Lakh New Jobs Expected In India By 2030
The retailer plans to elevate its contribution to 15 percent, particularly in high-potential categories such as footwear, fitness equipment, and advanced sports clothing. Presently, Decathlon sources more than 70 percent of the goods for its 132 Indian stores domestically and targets an increase to 90 percent by 2030.
This extensive production network encompasses 113 facilities, 83 suppliers, seven production offices, and a design centre.
Shankar Chatterjee, CEO of Decathlon India, highlighted the quality and speed of local manufacturing, which has boosted retail sales and expanded the ‘Made in India’ range. He emphasised the importance of excellence as the company ventures into omni-channel shopping, making sports more accessible to Indians.
India’s industrial prowess is reshaping Decathlon’s global supply chain, notably in culturally significant categories like yoga and cricket, now entirely designed and produced in India.
The company acknowledged India as the backbone of its global production and aims to integrate production and retail in over 90 cities by 2030.
Coinciding with Decathlon’s announcement, the Union Cabinet recently approved the ‘Khelo India Policy 2025,’ aimed at promoting domestic manufacturing of sports goods. India now exports 60 percent of its sports products. While the global sports industry generates around $600 billion annually, India’s share is currently modest, and even small advancements in this sector could yield substantial economic and social benefits.
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